2026 Schedule

FRIDAy

March 20, 2026

Private Tour of Mercedes-Benz Stadium

** VIP Registrants

11:00 am - 12:30 pm

Saturday

March 21, 2026

3:00 pm - 4:00 pm

4:00 pm - 5:00 pm

Building an Athlete’s Brand

Learn about the inner workings of building an athlete’s brand. Speakers will share how athletes and brands connect to create a wide range of revenue and marketing opportunities, such as endorsements, appearances, and successful partnerships.

  • Shetellia Riley Irving (CE0, A11Even Sports)

  • Moderator: Kiara McClendon (Owner + Founder, Exceptional Sports and Entertainment)

Launching and Sustaining a Sports Agency

This session will lay the groundwork for starting your own sports agency. The session will cover core concepts such as understanding the agency market, office management, client relations and more.

  • Robert Brown (COO, Vice President, Universal Sports Entertainment)

Sports Agent Roundtable

A roundtable conversation with agents as they share their backgrounds and experiences as professional sports agents.

  • Nicole Leach (Agent, WME) 

  • Jaden Hardin (Agent, Covenant Sports)

  • Carlos Hudson Jr (Agent, Athletes First)

  • Darrell Comer Jr. (Sr. VP, Talent Representation, CSE Talent) 

  • Moderator: Jaia Thomas, Esq. (Founder, Diverse Representation) 

9:30 am - 10:30 am

Check-In

Check-in and networking

9:00 am - 9:30 am

Recruiting and Retaining Clients

Speakers will discuss various recruiting methods used to attract and retain professional athletes as clients.

  • Chris Gaston (Sr. Director, Basketball, Octagon)

  • Darrell Comer Jr. (Sr. VP, Talent Representation, CSE)

  • Jovan Barnes (President of Football, Divine Sports and Entertainment)

  • Moderator: Dennis Scott (Former NBA Player + Sports Analyst)

11:30 am - 12:30 pm

Featured Conversation with the NFLPA

An intimate conversation the NFL Players Association (NFLPA).

  • Andrew Morris (Associate General Counsel, NFLPA) 

  • Moderator: Asher Allen (Former NFL Player)

10:30 am - 11:30 am

Networking Lunch

12:30 pm - 1:30 pm

Understanding Player Contracts

This session will provide an overview of player contracts and key terms ranging from salaries, bonus structure, extensions, and more.

  • Jovan Barnes (President of Football, Divine Sports and Entertainment)

1:30 pm - 2:00 pm

Recruiting Exercise

An interactive exercise aimed at helping attendees sharpen and fine tune their approach with recruiting athletes as potential clients.

2:00 pm - 3:00 pm