2026 Schedule
FRIDAy
March 20, 2026
Private Tour of Mercedes-Benz Stadium
** VIP Registrants
11:00 am - 12:30 pm
Saturday
March 21, 2026
3:00 pm - 4:00 pm
2:00 pm - 3:00 pm
4:00 pm - 5:00 pm
Building an Athlete’s Brand
Learn about the inner workings of building an athlete’s brand. Speakers will share how athletes and brands connect to create a wide range of revenue and marketing opportunities, such as endorsements, appearances, and successful partnerships.
Launching and Sustaining a Sports Agency
This session will lay the groundwork for starting your own sports agency. The session will cover core concepts such as understanding the agency market, office management, client relations and more.
Recruiting and Retaining Clients
Speakers will discuss various recruiting methods used to attract and retain professional athletes as clients.
11:30 am - 12:30 pm
12:30 pm - 1:30 pm
1:30 pm - 2:00 pm
Featured Conversation with the NFLPA
An intimate conversation the NFL Players Association (NFLPA).
10:30 am - 11:30 am
Sports Agent Roundtable
A roundtable conversation with agents as they share their backgrounds and experiences as professional sports agents.
9:30 am - 10:30 am
Check-In
Check-in and networking breakfast
9:00 am - 9:30 am
Networking Lunch
Recruiting Exercise
An interactive exercise aimed at helping attendees sharpen and fine tune their approach with recruiting athletes as potential clients.
Understanding Player Contracts
This session will provide an overview of player contracts and key terms ranging from salaries, bonus structure, extensions, and more.